Welcome to Bassano Gioielli
Loose
Diamonds
Discover our extensive and carefully selected range of melee, certified natural and lab grown diamonds.
9kt & 18kt
Gold
Explore our comprehensive selection of the finest gold jewellery, exclusively crafted in Italy.
925
Silver
Experience our exquisite silver collection, featuring the largest selection of silver chains in South Africa.

Wide Selection
Certified Natural Diamonds, Lab-Grown Diamonds, Melee / Gold & Silver: Bracelets, Necklaces, Earrings, Rings and Pendants

Daily Shipments
All orders placed with us are delivered within 48 hours and include a fully insured door-to-door delivery

Quality Guaranteed
Italian jewellery made to the highest EU quality standards and ethically sourced, certified diamonds
New Arrivals
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OUR BLOG
20 Years of Bassano Gioielli: A Legacy of Craftsmanship & Connection
This year, we mark a very special milestone — 20 years of Bassano Gioielli.
What began in 2005 as a small, family-led vision has grown into one of South Africa’s most trusted names in the jewellery trade. From the beginning, our mission has been clear: to bring Italian artistry, quality, and elegance to the local South African market, while building lasting relationships rooted in trust, excellence, and personal care.
DE BEERS BIDS FAREWELL TO LIGHTBOX: What It Means for Diamond Shopping in a Digital Age
In a move that signals more than just a strategic pivot, De Beers—the most iconic name in diamonds—has announced it will shutter its lab-grown diamond venture, Lightbox…
TARRIFS, TRUST AND TRANSPARENCY: What GIA’s Swift Recovery Means for the Jewellery Trade
In a world where global trade can shift overnight, the recent pause by the Gemological Institute of America (GIA) in accepting international diamond submissions to its U.S. labs sent a tremor through the jewellery industry…
CRAFTING THE FUTURE: BASSANO GIOIELLI AT VICENZAORO 2025
Bassano Gioielli is thrilled to announce our participation in Vicenzaoro January 2025, Europe’s premier jewellery and goldsmith trade show, taking place from January 17 to 21 in Vicenza, Italy.
FESTIVE SEASON JEWELLERY TRENDS TO WATCH
As the holiday season approaches, the world of jewelry is brimming with exciting trends that retail jewelers should embrace to captivate their customers and enhance their offerings. Here’s a look at the key styles making waves this festive season: Bold Statement Pieces…
Why Lab-Grown Diamonds Are Revolutionizing the Market and How To Maximise Your Inventory
The jewelry industry is experiencing a dynamic shift, and South African retailers must adapt to stay competitive. Two key developments are reshaping the market: the rise of lab-grown diamonds as ethical alternatives and innovative strategies to upsell your diamond inventory. Let’s delve into these trends and explore how Bassano Gioielli can support your success.